SEO for Restaurants: How to Get More Online Orders

Food delivery isn’t a trend anymore — it’s an expectation. But here’s the catch: every time someone orders via a third-party app, you lose a slice of your profit. In 2025, smart restaurants are investing in SEO to reduce dependence on platforms like Swiggy and Zomato — and drive more direct online orders instead.

If you're looking to build a steady stream of online revenue without the middlemen, this blog is your playbook.

1. Optimise Your Website for “Order Online” Keywords

People don’t just search for places to eat — they search for places to order from. You need to show up for these transactional searches.

🔎 Target keyword examples:

• “Order Punjabi food online in [your area]”

• “Best restaurant for online delivery in [city]”

• “Home delivery veg thali near me”

2. Build a Dedicated ‘Order Online’ Landing Page

Your homepage isn’t the best place for conversion. Create a clean, mobile-first Order Online page with a direct call to action, food categories, delivery areas, and timings.

🛒 Must-haves:

• Dish images with keywords

• “Add to cart” or “Order now” buttons above the fold

• FAQ schema for delivery-related queries

• Payment and cancellation info

  
  

3. Target Local SEO for Delivery Areas

Even if you don’t have dine-in, local SEO still matters. People often search for food options based on proximity — especially for late-night cravings or last-minute plans.

📍 Create location-based content like:

• “Late-night food delivery in Indiranagar”

• “Order Chinese online near Manyata Tech Park”

• “Best vegetarian food delivery in Koramangala”

4. Speed Up Your Website & Mobile UX

In 2025, Core Web Vitals still rule the SEO game. A slow or confusing website won’t just drop rankings — it’ll cost you sales.

🚀 Fixes to apply:

• Compress images using WebP format

• Use lazy loading for menus and images

• Ensure your checkout process takes <3 steps

• Add click-to-call and WhatsApp buttons for quick support

  
  

5. Boost Reviews & Add Schema Markup

Reviews are the new word of mouth. Google uses them as a ranking signal, and customers rely on them when deciding where to order from.

⭐ Tips:

• Ask for Google reviews after every successful delivery

• Showcase customer quotes on your landing page

• Add Review, Product, and Local Business schema to relevant sections

  
  

6. Use Content to Drive Delivery Traffic

Not every user is ready to order immediately. Some are searching for ideas. A blog strategy helps attract top-of-funnel traffic and convert them over time.

📝 Blog topics to consider:

• “Top 5 Dishes to Order During Bangalore Rains”

• “Healthy Office Lunches: Order Online in [Area]”

• “Why Our Biryani Travels Well”

7. Retarget Organic Visitors With Ads

Use SEO to pull users in — then retarget them with ads for conversions. If someone browses your website or menu, don’t let them forget you.

💡 Tactics:

• Facebook Pixel & Google Tag Manager on all key pages

• Show retargeting ads with discount codes or dish highlights

• Run Google Display Ads during peak meal hours

Final Thoughts: Let SEO Bring the Orders In

The best kind of online order is one that comes directly through your platform — no commission, no middleman. SEO gives you that control, turning casual browsers into loyal repeat customers.

At Zuzh, we craft SEO strategies tailored for restaurants that want to grow delivery revenue without burning margins. Whether you're a cloud kitchen or a café with dine-in and delivery, we’ll help you rank, convert, and retain.

Want to boost direct online orders through smarter SEO? Schedule a free consultation with Zuzh and let’s make your menu more clickable.